pennies

Pennies for pictures at Tailcast

Picture 2

There are probably a few of us who wouldn’t mind making a few extra pennies from our photographs, but possibly in a hands-off, not-really-having-to-deal-with-practicalities kind of way. You know: rather than having to make and mail out greetings cards made from your photos yourself, let someone else make them and send them out. If this sounds appealing, I might have just the website for you.

It’s called tailcast and it allows members to upload images and words that they can then make into greetings cards or wall art, or allow other people to transform them into cards or canvases. If someone uses one of your images to make a card, or a piece of wall art, you get a 20% commission on the piece.

Is 20% a reasonable commission? I don’t know. But if you’ve a few images that you’re happy for other people to make into postcards or to hang in their living rooms, it’s a pretty easy way of making a bit of beer-money.

Check it out at tailcast.com.

A Lightroom love-in?

This is what happens when you play with vibrance and saturation

In the interests of consumer empowerment, we here at Small Aperture have played around with free editing software and been pretty impressed; we’ve suffered some fairly terrible options at the lower end of paid-for software and picked up on some gems, too. But there are some options out there that cost a wee bit more, as well. So we thought that we’d put the biggest name in photo editing software through its paces and see how it does.

Yes, we’re talking about Adobe Lightroom 3. It costs £232.65. (Or $299) That’s a lot of pennies. (23,265, to be precise.) Is it honestly worth it? We decided to find out in the best way we could think of: we let loose a complete Lightroom novice and an absolute Lightroom junkie on it, with this picture that I took on my Canon 450D one afternoon at the seaside.

Yes, those are my footsies.

The only requirement was to make the picture look better. (And to tell us what they thought of the process.)

Did they manage it?

First impressions

The junkie opened up Lightroom 3 (being all accustomed to Lightroom 2) and went: ‘Cool!’. The novice opened it up and turned white. Lightroom 3 is beautifully laid out, with collapsible panels on all sides, including the five modules that act as the centre of operations across the top of the screen, but as a programme that doesn’t just edit images, but organises and stores them, and prepares them for printing and web uploading (hell, it probably runs the International Space Station, too), there’s a whole heap going on. If you’re not sure what to expect, it’s pretty overwhelming.

Beautifully laid out, but with so much going on, it could be overwhelming

Nerves calmed, with tea, our Intrepid Duo ploughed on.

Setting off

Importing images is straight forward. You plonk yourself in the library module, you tell it if you’re importing directly from your memory card or transfering from a hard drive, you select your images, you press ‘import’. Kaboom! There they are.

So many ways to order your photos

Next, being this swanky image organisation oojimaflip, you get to organise your images according to some gazillion different options. When you’ve found a method that you like, you can save it as a preset. Lightroom likes to let you save things that you do regularly as presets. That’s fairly handy for demon picture editors. Or you can play up to the image of the disorganised artistic type and never use the same system twice.

Whatever, this next bit is one of Lightroom’s key functions: when an image is imported, it keeps the original RAW file perfectly safe. It will let you do all manner of hideous things to your images by sending them lurid shades of red and green and adding ghastly vignettes before you can crawl back to it as a primary school kiddie would her or his teacher and ask feebly: ‘Please Miss, can I have another one?’ Awesome!

Picture successfully imported and saved, our Intrepid Duo slunk onwards to the develop module to, ehm, develop the photo.

Develop

More tools than canapes at a palace tea party

When you switch between modules, the layout of the screen doesn’t change: you still have four collapsible panels around the edges and a large version of your image in the centre of the screen. Top panel are still your modules and bottom panel shows a film strip of the images in the folder you’re working on. What changes is the content of the left and right hand panels.

In the develop module, your right hand panel contains more tools than canapes at a Buckingham Palace garden party and the left hand panel shows a small version of the image and a history of the changes that you’ve made to that particular image.

You’ve also fancy buttons that allow you to compare images side-by-side, on top of each other, and cut in half and moojed together (yes, ‘moojed together’ is a technical term). You can compare two completely different images, or the same image at different stages of editing. It’s just what you need to create the perfect Batman villain.

So now you want to know what our Intrepid Duo did, I suppose, don’t you? I’m getting there. I promise. (But they didn’t create any Batman villains.)

Cropping and rotating

Obviously I’d had one beer too many at lunchtime that day and my angles were all out of kilter. Straightening things up after the event, however, was as easy as pie. (Why is pie regarded as easy? I have no idea.) It was also easy to remove the information-free grey zone in the bottom left corner.

Much better.

Exposure and tweaking

Now I took this photo at about 4pm on a clear day in high summer. The sun was bright, we were near water, but I was doing a good job of shading myself. Still, the exposure needed a bit of help. Boy does Lightroom offer that in spades.

These are the basic developing tools

There’s a histogram. There’s a panel of basic functions to tinker with temperature and tint, to meddle with exposure, brightness, and contrast, and to muck about with clarity. If you want to fiddle with highlights and shadows independently of each other, there’s a tone curve. Then you can play with the hue, saturation, and luminance of eight different colours in the image.

There’s even a groovy widget which adjusts the specific colours prevalent in a given area of the photo. You might not have thought that the purples were overly dominant there, but Lightroom lets you know.

When you’re making your adjustments you can either use the slider to slide between different values, or if you’re a control freak you can type a specific value in the box next to the sliding scale. Whatever adjustment you make, the response is almost instant in the image. Marvellous.

So. What was done to these here foots of mine? For a start, my skin tone belies my Mediterranean heritage and my toes looked almost frostbitten. No problem, warm the light a touch. As I was making an excellent shadow for myself, the picture was a touch dark. Bring on the brightness, Lightroom.

Warmer and brighter, but odd things are happening with the greens and oranges

That had an odd effect on the greens, yellows, and oranges, though. It was, however, superbly easy to correct that, using the hue, saturation, and luminance buttons.

That was about it.

Straighter, brighter, warmer, and with no odd greens, oranges, or yellows

The verdict on exposure and tweaking? There is so much that you can do with one image, where to start? Well, at the top. Work down. Don’t like something? Go back a stage. This is what Lightroom does so well. It’s completely non-destructive and in a panel on the left it tracks every move you make. (You can sing, hum, or whistle The Police now, if you want.) Yes, you can go wrong, but there’s nothing you can’t undo.

Retouching and sharpening

The grains of sand between my toes could easily have been brushed away, but I was at the seaside, so why would we want to do that? And if the picture were sharpened any, those grains of sand would’ve looked like daggers. Not so pretty. But entirely possible. I suppose that the Intrepid Duo could’ve added some drops of blood then, but it might’ve distracted from the overall look. But that doesn’t change how responsive the the tools are, and how many different options you have for brush size and how you might want to use it.

Black and white conversion

The Intrepid Duo was able to flip back to straightened, cropped image to begin their black and white shenanigans, which started with the touch of the black and white button.

Then they began to adjust the black and white mix of the colours that made up the image. Again, there’s a groovy widget that allows you select a specific area and amend the dominant colour within it. In this case, the purple was taken out of my toes, again to stop them looking frost-bitten, and the blue was taken out of my sandal straps to increase the contrast.

Unlike the colour version, the orange and green tones didn’t need to be adjusted. Of course, the Intrepid Duo found this out by fiddling with the sliders for themselves. And when they finally decided to let it be, all they had to do was slip down the history panel and select the version of the image before they’d begun messing with orange and green.

The oranges remain unadulterated.

The verdict on black and white conversion? Lord that was easy.

Toys and stuff

Lightroom 3 comes with 50, yes really 50, presets that allow you to add vignettes and grain and mess with the tones, and make your pictures look 100 years old or as if they come from the future. But even better? The range of functions that it affords you, and being able to save your own specific processes as presets, means that making your own toys is just a matter of trial and error. Whether you want to introduce an air of sepia-toned mystery or pop-art it up, anything is possible. Or you can go read Photocritic’s guide to creating toy camera presets. Oh, and take a look at my pretty butterfly.

This is what happens when you play with vibrance and saturation

Now what?

As you’ve been working on your RAW images, all that remains is to export your final version into whichever folder you want it, or email it directly to your Mum, or upload it straight to Flickr. By the this stage, our Lightroom novice’s face was an incredible mixture of relief and pride, whilst the junkie wanted to start all over again. Yeah, I should’ve taken a photo.

The verdict?

As our novice put it: ‘Honestly, it seems as if there’s nothing that Lightroom 3 can’t do.’ That’s probably an accurate summary. We haven’t even looked at its lens correction capabilities, its split toning function, its red eye removal button, or its groovy graduated filter. And then there’re the slideshow, print, and web modules. I figured that you didn’t want to read something as long as War and Peace, so I’ll just mention that they exist.

The bottom line – is it worth £232.65? If you’re serious about taking pictures, yes. You can fiddle about with its functions until your heart is content and then revert to the original image, or any point along the way, and begin again. You can learn the exact capabilities of each and every element with absolute impunity. You can do as much or as little as you want.

Both the junkie and the novice agreed, however, that if you take pictures occasionally and don’t do that much editing, no, it’s not worth it. There are cheaper, or free, editing packages out there which will do precisely what you want them to, and not overwhelm you in the process.

Lightroom 3 isn’t for everyone, but for those who are its target users, oh it is magnificent.

This article produced in conjunction with morning coffee, lunch courtesy of Innocent, afternoon tea, and home-made carrot cake.

You don't have to shoot weddings

WillAndrews

Freelancing. You love photography but you’re not a hardcore businessman. You’re still figuring out what sort of photography you do. After being introduced by a mutual friend, a new acquaintance at a party politely enquires ‘Oh, you’re a photographer? What do you photograph?’ to which you can only respond with ‘Uhhh, anything, really…’

Then comes the age-old question; ‘Do you do weddings?’ At this point, you should make yourself as tall and wide as you possibly can, puff out your chest and shout ‘NO! NO I DO NOT!’ Unless you are a wedding photographer, obviously, as this would make for a lousy business model.

In essence, wedding photography is as much about being able to organise and herd people as it is about being able to take photos. I think if I did weddings (I do not do weddings), I’d bring a sheepdog with me.

I attended a friend’s wedding recently. The photographer was much more into band photography and this was obviously a sideline to keep the pennies rolling in. Now he did a fine job on the day, but the expression of mental anguish on his face when he was trying to organise a group of 80 or so people to pose on the lawn outside the church was distressingly apparent. He might as well have taken a marker pen and written ‘Oh god, why did I agree to this?’ across his forehead.

Well I have news for you, budding photographers, you don’t have to shoot weddings! If a sharp chill zithers down your spine at the idea of your work turning into a photo factory, churning out nightmarishly similar images of close-ups of wedding rings, monochrome babies’ toes with a shallow DOF, tightly cropped images of the backs of wedding corsets being tied up, I’m here to tell you that it doesn’t have to be that way.

But you need to do at least a bit of it for the money, right? Nope.

Try this now; google for photographers in your area. Go on, I’ll wait here until you get back. See how many people are offering baby / pregnancy / wedding type shoots? See how similar they are? Your first reaction may be that this is the way to go if you want to stay afloat. I would argue that this market is ludicrously saturated and, if you want to photograph stuff for a living and enjoy it, you have to carve your niche.

To clarify, I’m not knocking this kind of photography, despite the slightly snide tone; people are photographers for different reasons. This is to those of you who want to do it for a living for more reasons than just for money.

So, what kind of photography is profitable if it’s not wedding photography? The answer is any kind. I earn my keep through a rather unusual mix of magazine work, promotional portraiture (for actors, singers, comedians, whatever) and pro wrestling photography. Yep, pro wrestling.

So what about you, what do you enjoy the most? Are you an architecture sort of person? Does portraiture excite you? Do you love trekking up mountains at dawn to catch a spectacular landscape? Sports? Abstract? Macro? Heck, you might even be genuinely excited by perfectly lit product photography – it’s not for me to judge (you nutter). You need to shoot what you love, and love what you shoot. That way, it doesn’t feel like work, and you’re much more likely to create something really special, because you care about the end product. The phrase ‘that’ll do’ shouldn’t be in your repertoire.

It’s going well – you undertake photography that interests you, in a style that you particularly enjoy. This creates an environment of self-motivated improvement – you like your stuff, you want to make it better. And better. And better. Now when someone asks ‘What do you photograph?’ or, more importantly, when you send emails to potential customers (you are sending out lots of emails, right?) you can explain what you do with conviction and with passion – ‘I mainly shoot architectural stuff, especially abandoned buildings or uninhabited places. I love the textures and shapes and looking for that perfect composition.’ Or ‘I specialise in portraiture, more specifically fashion-style shoots. I tend to do a lot of clean, high-key type stuff because I love the way it looks.’

Sounds better than ‘anything, really…’ or ‘whatever’, doesn’t it? Photography is everywhere, find a gap and fill it. Make sure you love what you do, because people will see that enthusiasm and get on board with you – it’s infectious.

And not a wedding in sight.